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RedLightBuy is the solution to many of the problems associated with purchasing anything on the web and purchasing music in particular. Many in the music industry have been seeking how best to utilize the new medium to expediently get music to those who wish to purchase it. Various elaborate schemes have developed over the past years as the industry moved from the traditional "record club" approach to the online "bookstore" type approach to sundry other expensive but unwieldy solutions. While the music industry had developed the sale of its products to a near art form in other venues, the new medium continued not live up to sales expectations . That the demand for music online is huge and a powerful force can best be demonstrated by the myriad of technologies developed specifically to expand its distribution across the web. Some have commented that the complicated nature of early online transaction methods actually spawned the "free" music explosion popularized by those the web purchasing process prevents from shopping normally. Many of these new digital formats that threaten the very financial foundations of the industry itself were created in response to that huge largely untapped demand. The complicated Nature of the traditional online purchase process and its reliance on credit card authorization exclude huge segments of the market. It makes any purchase a hassle and an impulse buy an impossibility. What's sorely needed is a process that replicates as nearly as possible the ease of use and universal acceptability as good old fashioned cash. RedLightBuy is the answer to all these problems and its use along with other products such as TheInCard will include everyone in the simpler, faster easier web purchases of the future.
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